Robin Ware loves bringing her clients events and conferences to life! A true hospitality professional, she has worked with corporations, non-profits and churches as a Meeting Planner and Social Media Manager.As a Certified Meeting Professional (CMP), she works with clients to not only coordinate and oversee their events and conferences, but to bring excellence to them. Her mantra is “Excellence Matters” and once you attend an event coordinated by Robin, you will see the difference.
Robin earned her Bachelor of Science degree from Purdue University in 1988. She began her professional career immediately in Sales working for Marriott Hotels for 10 years. She then was hired by Kennesaw State University as the Director of Special Events for 5 years and subsequently New Birth Church as the Director of Events and Conferences for 3 years before being downsized and ultimately launching The Ware Agency in 2003. In addition to being a meeting and event planner, she also specializes in leadership training, marketing, branding and imaging.
A lover of technology, Robin takes great pride in staying abreast of current trends and being a forerunner when it comes to embracing technology and social media. Her agency works with clients to establish social media goals because she understands that not every platform is for everybody, no matter how popular it is. She uses a “smartsense” strategy - a term she coined. Her “smartsense” formula is simple: we make smart use of time using only social media platforms that makes good sense for you!”
She blogs on the subject, has written numerous articles and presented at conferences as an expert.